January 31st, 2008
Ad Tracking - A Key Tool For Internet Marketing Success
Whether you’re paying for advertising, or using free advertising, it’s essential to track your ads, and know which ads are generating the desired response, and which aren’t.
Once you find campaigns that aren’t succeeding, you have the option of either discontinuing that method of promotion (and focusing on something else), or adjusting the campaign and trying again.
If you don’t track, you won’t know - and you’ll continue wasting time (and potentially money) on ineffective methods of promotion.
Another benefit of tracking is that it’s possible to test particular ideas and iteratively improve. Sometimes even a minor change in your ad-copy can make a massive difference to the response rates.