January 2nd, 2008
How To “surrender” Your Cold Calling Agenda
How to stop focusing on the sale in cold calling and be more successful
All the sales gurus have been teaching for years that we must be enthusiastic and aggressive in our cold calling tactics. We’ve been trained to focus on the sale and move our cold calling conversations toward a sales conclusion.
What would you think if I told you to surrender your sales agenda entirely? Would you think it’s impossible to see more success without a “sales focus” than with one?