February 18th, 2008
Establish Yourself As An Expert
Here is the scenario. You were tired of the corporate rat race and wanted your own piece of the pie. You read enough articles, saw enough on TV, and read enough books to finally realize the only way you were going to get ahead was to start and run your own business. You took what little savings you had and then jumped ship with a two week notice to the corporate big wigs.
Now one of two things has happened. You are either six months into your business, have your business cards, letterhead, website, one or two clients (or none), and are running out of your savings, or you have been in business for a couple of years and are just scraping by.