February 14th, 2008
Creating A Brand That Is Authentic, Resilient And Disaster Proof
Back when her unpopular TV show, “The Apprentice,” was on the air, Martha Stewart’s company lost 40% of its value. As the face (and name) of the company, people were clearly turned off by the experience of her in the “you’re fired” role.
Until then, we’d seen Martha striving for perfection in cooking, home decorating, entertaining, gardening and many other domestically oriented areas, all while cooing her catchphrase, “It’s a good thing.” We’d heard rumors she was a little testy behind the scenes, but who cares? I’d be cranky too if it meant my pies would turn out perfectly.