January 12th, 2008
How To Write A Comprehensive Marketing Plan In 6 (and A Half) Steps
A written marketing plan is hugely important for any business. A well structured plan will help you to manage the ongoing performance of your business and to achieve your goals. It will bring structure to what you are doing, help you to raise finance, motivate you and your team, identify your strengths and weaknesses and so much more.
But what do you need to include in your marketing plan?
That’s a good question and one that you can answer in the following 6 (and a half) steps.
Step 1 - The Marketing Audit