February 24th, 2008
Forcing Change
Many sales people will not make changes unless they are made to feel uncomfortable.
EXAMPLE - If your team feels comfortable forecasting numbers below their quota, or reporting numbers below their forecast they will continue to do so. Unfortunately, that means you must be able, when necessary, to make them feel so uncomfortable that they would rather do anything other than report bad numbers. They must feel that doing the hard work, or prospecting, or telemarketing etc, is the more comfortable option.