March 3rd, 2008

Banner Advertising: News Of Its Demise Is Premature

You have seen them all over the internet — blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after all banner advertising is dead.

Wrong. Banner advertising is not dead — and in fact it is still an effective internet marketing tool. However banner advertising has evolved — or rather I should say successful banner advertising has evolved. Some of the horrible eye-damaging banner ads still exist but successful, knowledgable internet entrepreneurs have long abandoned those marketing efforts and instead concentrated on targeted, tasteful, and trim banner ads.

January 28th, 2008

Initiating A Joint Venture

A joint venture is a mutually beneficial arrangement between two or more businesses or individuals. It is easily explained with an example.

Imagine that you just completed a great product on knitting patterns and techniques. You have a great product, but no list or subscriber base to recommend it to. After doing some research, you contact Jill’s Knitting supply Company. She has a large customer base and has been in business for five years. You contact Jill via email or phone and propose a joint venture. She will send your product information to her list and you and Jill will split the resulting profits.

January 23rd, 2008

3 Steps To Accelerate Your E-book Writing

These 3 tips to accelerate your eBook writing are fundamental steps to help you make the most out of your writing time. So before you write your eBook, read on!

1. Plan ahead. Planning is essential in any form of writing. Here is where important decisions are made: topic you want to write about, how and where to research, book title, book length, topics to be discussed and not discussed, number of sections, who will write the book, etc. This is the part wherein you decide everything that is essential for your book.

November 18th, 2007

Resell Rights And How To Repackage For Profit

One of the best reasons for having several titles in your publishing armory is that you can create unique products by combining items available from countless other sources.

Some of the best packages I have seen over the years comprise titles available from numerous suppliers with added incentives such as marketing advice, self-published books, all-encompassing web site, and back up support and advice.

We mentioned repackaging earlier as a great way to differentiate your products from other companies selling much the same goods on and off the Internet and you will remember these as the most successful techniques involved. Now let us read more about techniques we touched upon earlier.


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