January 7th, 2008
Brands - Not Just Craze But The New Mantra Of The Youth In India
Brand consciousness is one of the major traits of the upcoming Indian youth. The youth in India today are willing to spend on the maintenance of a lavish lifestyle. They want to go for brands- in terms of clothes, shoes, perfumes, eatables, accessories, gadgets and even lingerie. These sudden power and willingness to spend on the part of the Gen- Y as the modern Indian youth is referred to, has come as a result of the increase in the income of these generation owing to the phenomenon called globalization. The increase in the income of the modern educated youth in India, or for that matter anywhere else, is not without a flip side. Because of the errand working hours the youth today is in an extreme want of time. And the little time that they get, they want to party or go for a movie. In short, splash cash. Shopping doesn’t fit in this scheme of things. The condition is such that people don’t get the time to spend even with the money in their pockets. This is where the concept of ecommerce has come in handy. Ecommerce or online shopping has grown in importance because of diverse reasons. Firstly, it saves the time and inconvenience of hunting for stuffs in the market. Secondly it makes the whole world of brands accessible to the customer. This is another important plus point of online shopping keeping in mind the increasing fetish for brands among the Indian youth. Thirdly even while purchasing brands some kind of concession is offered when you buy stuff online.