BlogAixo.com

Internet marketing is not easy. Many people struggle to make it, in this highly competitive market. Rather than what you sell, or where you host your site, or how professional your site looks, or how much traffic you are able to entice, or how big your list is, or how highly ranked you are, there is a far more important factor - your marketing.

Are you able to sell? Can you write compelling sales scripts and email letters that force your subscribers to buy from you? How successful have your campaigns been? What is your conversion rate from reader to buyer? Can you improve on this? What is missing from your best efforts?

Share This

Although Mystery Shopping has been used as a tool for evaluating customer service for decades, it is evolving to keep pace with the other technological advances we’ve experienced in the last 15 years. Mystery shopping is an extremely simple concept that has been used widely in the service industry to evaluate the overall experience of the customer and in some cases, how the employees will react when presented with particular scenarios. Trained shoppers posing as normal customers are hired by either the company itself or through a service company specializing in mystery shopper programs.

Share This

Think about the last time you purchased something, anything at all. Let’s say it was a can of soup. Imagine the canned food shelves are crammed and disheveled as you look for your brand. You’re getting annoyed. The first couple of cans you spy are dented and the labels torn. In fact, is that a rodent’s dropping on the top of that one? Disgusting!

Share This

Do you value community outreach activities? Are you looking for better ways to communicate with—and educate—your patients, your peers, or even the media? If your goal is to deliver your message to more people, more effectively, more often, then I have the answer you’ve been looking for … and it’s powerful, fun and remarkably simple.

Why not use the cutting edge technology of podcasting to spread awareness about the importance of proper oral health? Stay with me now—if you have a slight case of technophobia, that’s okay. I’m confident that if your practice has the technical know-how to produce an online newsletter, then learning to integrate podcasting into your outreach activities will be a snap. And believe me—podcasting is the most innovative mass-communication vehicle to emerge in years, and will greatly increase the impact and reach of your message.

Share This

Copywriting is the single most important component of Internet marketing. You need copy that attracts clients and converts lookers to buyers. So when you hire a copywriter, you need to get the most benefit from your investment.

Many of my clients tell me, “I paid for copy…and it is sitting in a drawer, not my website.” Or they used up their budget for websites that do not attract clients. So here are 9 killer mistakes most professional service businesses make when it comes time to develop your website.

1. Writing copy - not content strategy.

Share This

You want to get your brand name out there and take control of the great product or service that you have to offer. A good way of doing this is to use marketing to create a personal relationship between what you have to offer and what the customer is looking for.

According to Rick Roth of Advertising Age, “Chief marketing officers (CMO) who understand the interplay between their key retailers and their brand also fair better. How retailers advertise a shelved product also adds to or detracts from a brand’s value.”

Share This